Press

There is no ‘digital Asia’ and there never will be

In this guest post, Brian Leong wonders why even though adoption of digital devices in Asia is spectacularly high, marketing spend is still so low relative to other media.

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Understand WeChat's capabilities before diving in

For brands looking to create inroads into the lucrative Chinese market, a WeChat account is a must, right? Not necessarily.

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Why it’s tough for digital folks to become CMOs

In a recent panel held by Adobe, a point raised was that not enough digital folks make it to the CMO level.

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Brazilian Brands Invade New York With BeBrasil Festival

Brazil is coming to Manhattan this week with a concept space showcasing the country's lively culture of creativity and innovation. Starting Wednesday, the 10,000-foot former Tommy Hilfiger store in SoHo will be filled with 40 Brazilian brands and services offering a pop-up festival from food to fashion called BeBrasil.

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Smirnoff App Lets Consumers Make Videos From Their Tweets and Photos

Diageo-owned Smirnoff vodka is about to make a global marketing push behind its new Mixhibit app, which allows users to assemble tweets, Facebook posts and Instagram photos of themselves and their friends into a custom-made video, including a music soundtrack. The videos can then be uploaded to social networks including Facebook.

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Lowe Profero Appoints Roberto Ramos as Managing Director for Latin America

October 8, 2013. New York. Lowe Profero (www.profero.com), one of the world’s leading independent digital agencies, has appointed Roberto Ramos as Managing Director for Latin America. In this position, Roberto will lead the agency’s expansion into the region. His initial focus will be on bringing rising Latin American brands to the U.S. and markets around the world, as well as identifying strategic opportunities to open offices in Brazil and Mexico to service the international needs of existing clients. He will also continue his focus on growing Lowe Profero’s U.S. Hispanic practice, which was launched in 2012 with the acquisition of the vox collective, an agency Ramos co-founded.

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What Tokyo 2020 Means For Marketers

The announcement a few weeks ago that Tokyo is the winner of the bid to host the 2020 Olympic games was a great achievement for Japan -- and proof of Asia's ongoing position as a global cultural powerhouse.

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Independents don't get free work from mother ship; we have to work harder & not take anything for granted: Wayne Arnold

Lowe Profero, touted as the largest digital independent globally, has invested significantly to grow its operations in Asia. Earlier this year, the company’s Co-Founder and CEO, Wayne Arnold, relocated base to Singapore in order to keep a closer eye on the growth trends of the region. In this interview with DMA’s Noor Fathima Warsia, Mr Arnold speaks about the experience of being headquartered in Asia, the expansion plans that include Indonesia and India as next markets on radar and what it means to be a digital independent in a ‘Network’ world.

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Business, not creativity, wins at Cannes

I write this as I fly back from this year's Cannes Festival of Creativity.

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Cannes - mUmBRELLA

Cannes – a reminder that celebs need adland too

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