Lowe Profero Appoints Roberto Ramos as Managing Director for Latin America
Global agency stakes a further claim to the fastest growing digital marketplace
October 8, 2013. New York. Lowe Profero (www.profero.com), one of the world's leading independent digital agencies, has appointed Roberto Ramos as Managing Director for Latin America. In this position, Roberto will lead the agency's expansion into the region. His initial focus will be on bringing rising Latin American brands to the U.S. and markets around the world, as well as identifying strategic opportunities to open offices in Brazil and Mexico to service the international needs of existing clients. He will also continue his focus on growing Lowe Profero's U.S. Hispanic practice, which was launched in 2012 with the acquisition of the vox collective, an agency Ramos co-founded.
"This expansion into Latin America is a natural evolution given both Lowe Profero's global vision and our clients' increasing need for truly integrated international solutions," stated Aaron Reitkopf, Americas CEO for Lowe Profero. "Roberto brings both deep and impressive experience in communicating to Latin American audiences and telling the Latin American story to global audiences."
Ramos will continue to be based out of Lowe Profero's New York headquarters. The office includes an extensive team of U.S. Hispanics and Latin Americans that play a key role in the firm's Hispanic work as well as global assignments for Latin American clients. Most recently, Lowe Profero New York LatAm worked with Macy's and Apex-Brasil, Brazil's trade promotion agency, to create a country tribute saluting Brazil across all 800 Macy's stores.
"Latin America is the world's fastest growing digital market. Our goal is to leverage the dynamism and creativity of the region's young digital consumers to create breakthrough campaigns," stated Roberto Ramos. "Our immediate focus is on helping "multilatinas, the new breed of global Latin American companies and brands, launch their international marketing and digital initiatives," he concluded.
About Lowe Profero
Lowe Profero is the leading independent global digital communications agency, with a list of top-tier brands including ASOS, Barclays, Diageo, Lufthansa, M&S, New York Times, Unilever, Vonage, and Western Union. Today 700 + brilliant, creative talents work as one highly awarded team out of Beijing, Benelux, Dubai, Hamburg, London, Milan, Munich, New York, Paris, Shanghai, Seoul, Singapore, Sydney, Tokyo and Zurich.
For more information:
Contact: Patricia L. Taylor