Richard Warren promoted to newly created role of Mullen Lowe Group UK CEO

MINDA SMILEY,Profero Colombia

Former CEO of DLKW Lowe Richard Warren has been promoted to the newly created role of CEO at Mullen Lowe Group UK.

Following the appointment, DLKW Lowe has announced a new management team.Its managing director Jamie Elliott will now fill the role of CEO and executive creative director Dave Henderson will now serve as chief creative officer.

Mullen Lowe Group UK consists of DLWK Lowe, digital marketing agency Lowe Profero, and shopper marketing agency Lowe Open.

In this new role, Richard will work closely with the three agencies to help Mullen Lowe Group UK become a modern and integrated offering.

He will report to global CEO of Mullen Lowe Group Alex Leikikh.

Of the appointment, Leikikh said: "We have tremendous leadership strength in the UK across DLKW Lowe, Lowe Profero and Lowe Open. The creation of the Mullen Lowe Group in the UK positions us to capitalize on huge growth potential with an integrated product offering, and Richard's promotion to lead the Group reflects his exceptional leadership and strategic abilities."

Last month, Interpublic (IPG) agencies Mullen and Lowe and Partners joined to create the Mullen Lowe Group. The move was part of IPG's commitment to grow a third global full-service network within its portfolio.